Hendrick Launches New Brand and Website to Reflect Transformation

As Hendrick transforms to meet the needs of the changing healthcare landscape, the non-profit organization has rebranded to reflect a new Hendrick. Effective immediately, the health system is now Hendrick Health. By dropping the word “System,” the name better connects and unifies services across the organization and throughout a patient’s continuum of care. The hospital, located at 1900 Pine St., Abilene, will retain its name as Hendrick Medical Center. In addition, Hendrick Provider Network (HPN) is now Hendrick Clinic.

The updated logo retains the two arches of the previous logo mark. Each arch individually represents excellence and compassion coming together to cover the communities Hendrick Health serves with care. Additionally, Hendrick Health is pleased to announce the launch of its new website, hendrickhealth.org. The new consumer-focused website reflects the system’s innovation and the high-quality healthcare it offers. The user-friendly navigation tools allow for quick access to services and locations on any digital device - from smartphones to desktop computers.